One Click: Introduction to ICC Advertising and Marketing Communications Code
In the dynamic world of advertising and marketing, maintaining high ethical standards is crucial for building consumer trust and ensuring compliance with global regulations. The ICC Advertising and Marketing Communications Code stands as the internationally recognized gold standard for advertising self-regulation, guiding responsible marketing practices across industries and borders. This workshop aims to introduce small and medium-sized enterprises (SMEs) and chambers of commerce to the principles and applications of the ICC Code, empowering them to create marketing communications that are legal, decent, honest, and truthful.
The event will be held online, on Zoom. Please register using the guest checkout option by clicking the button on the right-hand side (recommended), or by creating an account. To finalise your registration, please do not forget to click on the 'Checkout' button.
The workshop will be conducted in English, with simultaneous translation available in Spanish, French, and Arabic.
14.00 – 14.05 Welcome
Ullas Marar, Head, ICC Centre of Entrepreneurship
14.05 – 14.35 Overview of the ICC Advertising and Marketing Code
- History and evolution of the ICC Code
- Key principles and provisions
- Importance of ethical advertising for SMEs
- Practical Applications of the ICC Code
Alice Himsworth, Senior Counsel, Google and Vice Chair, ICC Global Marketing and Advertising Commission
14.35 – 14.45 Q&A Session
14.45 – 14.50 ICC Academy - Environmental Marketing Certification
14.50 – 14.58 One Click Presentation
Mickela Vucetich, ICC One Click Campaign Manager
14.58 – 15.00 Closing
