ICC is pleased to invite you to the official launch of the ICC Framework for Responsible Alcohol Marketing Communications (2026 edition), taking place in Paris on Monday, 30 November 2026 from 18:00-19:00 CET at Pernod Ricard headquarters, 5 cours Paul Ricard, Paris.

Building on ICC’s long-standing commitment to responsible marketing and effective self-regulation worldwide, the updated Framework provides businesses with clear and practical guidance on applying the latest ICC Advertising and Marketing Communications Code to alcohol marketing communications, while supporting a shared understanding of responsible practice across the wider self-regulatory and policy ecosystem.

The launch will bring together representatives from the International Chamber of Commerce (ICC), the International Alliance for Responsible Drinking (IARD) and the World Federation of Advertisers (WFA) alongside leading business representatives for a discussion on the role of responsible alcohol marketing and effective self-regulation in today’s evolving advertising landscape. The panel will consider how industry standards can support consumer trust, responsible business practices and the practical application of the updated Framework across markets.

Speakers

• Andrew Wilson, Deputy Secretary General – Policy, International Chamber of Commerce (ICC)
• Laurent Scheer, Vice-President, Global Public Affairs & Alcohol in Society, Pernod Ricard SA
• Gabrielle Robitaille, Director of Policy, World Federation of Advertisers (WFA)
• Julian Braithwaite, President and Chief Executive Officer, International Alliance for Responsible Drinking (IARD)
• Francis Stones, Head of Global Responsible Media & Brand Safety, Global Business Solutions, TikTok

To ensure a constructive and focused discussion, ICC reserves the right to manage attendance and participation at this event.