ICC YAAF: Building Your Brand

17:30 (GMT-03:00)
20:00 (GMT-03:00)
ClassroomMarval O’Farrell Mairal, Av. Leandro N. Alem 882 Buenos Aires, Argentina
Spanish

Join us for this ICC YAAF event, part of ICC Argentine Arbitration Day 2025, where top arbitration practitioners will reveal how to build your brand, sharpen key hard & soft skills, and stand out in today’s global arbitration market.

In today’s competitive arbitration market, legal expertise alone is not enough. To stand out, practitioners must also build a strong personal brand and master both hard and soft skills that inspire trust and visibility across borders.

This interactive ICC YAAF panel will bring together leading arbitration practitioners to share practical insights on career development—from purposeful networking and business development strategies to advocacy and communication skills in multicultural settings.

Whether you are just starting out or seeking to enhance your profile, this session will provide actionable tools and inspiration to strengthen your presence in the field. The session will be followed by a networking reception.

 

Why Attend?

  • Gain actionable tools to strengthen your personal brand and visibility
  • Learn how to balance technical expertise with soft skills that matter in practice
  • Hear first-hand experiences and practical advice from international practitioners
  • Expand your professional network in a dynamic and collaborative setting
     

Who should attend?

Open to those aged 40 and under, ICC YAAF provides opportunities for young practitioners, in-house counsel, and professionals interested in arbitration to develop their skills, broaden their networks, and engage directly with experts shaping the field.

Victoria Rodriguez Goyena

ICC DRS Latam

+ 54 9 11 7189565656

Victoria.rodriguezgoyena@iccwbo.org

17:30-18:00 Registration
18:00-18:10

Opening Remarks

  • Amanda Jimenez Pintón, ICC YAAF Co-Chair; Counsel, ICC International Court of Arbitration, Paris
  • Martín Vainstein, Partner, Marval O’Farrell Mairal; ICC YAAF Representative for Latin America, Buenos Aires
18:10-18:20

Keynote Address

  • Cecilia Azar, Partner, Galicia Abogados, México City
18:20-19:20

Panel Discussion on

  • How to define and communicate your personal brand in international arbitration
  • Building credibility: essential hard and soft skills for practitioners
  • Strategies for business development in a global and competitive environment
  • Practical tips from experienced practitioners on standing out in the field

Speakers

  • Isabella Cannatà, Senior Associate, Lalive, Geneva
  • Juan Felipe Merizalde, Partner, Adell & Merizalde; Court Member, ICC International Court of Arbitration, Bogotá
  • Gustavo Scheffer da Silveira, Partner, Mayer Brown; Member, Standing Committee of the ICC Centre for ADR, Sao Paulo

Moderator

  • Magdalena Bulit Goñi, Independent Arbitrator and Tribunal Secretary, Paris
19:20-19:30

Closing Remarks

  • Ricardo A. Ostrower, Partner, Marval O’Farrell Mairal, Buenos Aires
19:30-20:00 Networking Cocktail

 

At ICC, we believe that through training and mentorship, we can shape the next generation of leading international arbitration and ADR experts. Through the ICC Young Arbitration and ADR Forum (YAAF) network, we are able to better inform, connect and inspire young professionals with interests in dispute resolution and dispute avoidance.

Throughout the world, ICC YAAF organises a number of educational and social events that allow young professionals to discover best practices, discuss topical issues, network and create meaningful connections with experienced practitioners.

Learn more about ICC YAAF  | Join the network

Cecilia Azar
Partner, Galicia Abogados
Mexico City, Mexico
Magdalena Bulit Goñi
Independent Arbitrator and Tribunal Secretary
Paris, France
Isabella Cannatà
Senior Associate, Lalive
Geneva, Switzerland
Amanda Jimenez Pintón
Counsel, ICC International Court of Arbitration
ICC YAAF Co-Chair
Paris, France
Juan Felipe Merizalde
Partner, Adell & Merizalde
Court Member, ICC International Court of Arbitration
Bogotá, Colombia
Gustavo Scheffer da Silveira
Partner, Mayer Brown
Sao Paulo, Brazil
Ricardo A. Ostrower
Partner, Marval O’Farrell Mairal
Buenos Aires, Argentina
Martín Vainstein
Partner , Marval O’Farrell Mairal
ICC YAAF Representative for Latin America
Buenos Aires, Argentina
Organisers
Sponsorship
Price
Free of charge