Join the International Chamber of Commerce (ICC) for a dynamic discussion on the ICC Advertising and Marketing Communications Code, the global benchmark for responsible advertising.

This Africa-focused session will explore how the Code is applied in practice across diverse markets, offering insights into building consumer trust, strengthening industry self-regulation, and responding to increasing expectations around transparency and accountability.

The webinar will feature contributions from Ben Abdallah (Director of Innovation and Development, Tunisair; ICC Tunisia), Walther Nganga (Group Director, Corporate Affairs, Bidco Africa, Kenya), Rotimi Odusola (Corporate Relations and Legal Director, Guinness Nigeria), Hassen Roussi (President, Union des Agences Conseil en Communication, Morocco), and Carol Wachira (Director, Marketing and Digital Transformation, Royal Media Services, Kenya). The session will be moderated by Victoria N. Uwadoka (Corporate Communications, Public Affairs and Sustainability Lead, Nestlé Nigeria).

Bringing together perspectives from across the region, the discussion will highlight how businesses and industry bodies are implementing responsible advertising principles in real-world communications.

This webinar is organised in partnership with ICC Kenya, ICC Morocco, ICC Nigeria and ICC Tunisia, and forms part of the ICC Code Essentials Global Webinar Series.