Turning Standards Into Action: 2025 ICC Environmental Marketing Framework Release – Climate Week NYC

Join us for the official release of the revamped 2025 edition of the ICC Framework for Responsible Environmental Marketing Communications - currently in its final stages of revision to align with the ICC Advertising and Marketing Communications Code (updated in September 2024).

As environmental claims in marketing grow more complex and scrutinized, the ICC Environmental Framework remains the global benchmark for ensuring such claims are accurate, substantiated, and not misleading. It offers practical guidance for navigating terms like “sustainable,” “recyclable,” “degradable,” and “free-of,” and includes a dedicated Environmental Claims Checklist to support day-to-day implementation.

In the spirit of this year’s Climate Week New York theme, “Power On”, the event will spotlight how companies can take meaningful action to curb greenwashing and build consumer trust. As environmental marketing becomes more central to brand strategy, we hope to see more organisations explore and embrace the ICC Framework as a tool to strengthen their internal policies and ensure environmental claims are accurate, substantiated, and not misleading.

Event Details

Date: Monday, 22 September 2025
Time: 9:00 AM – 11:00 AM (New York time)
Location: Frankfurt Kurnit Klein & Selz, 28 Liberty Street, 35th Floor, New York, NY 10005

We are pleased to confirm two key panelists:

• Sheila A. Millar, Partner at Keller and Heckman LLP, who led the revision of the ICC Environmental Framework
• Jeffrey A. Greenbaum, Partner at Frankfurt Kurnit Klein & Selz PC and Vice Chair of the ICC Global Marketing and Advertising Commission, who will moderate the panel discussion

Additional speakers will be announced in the coming weeks.

We are grateful to Frankfurt Kurnit Klein & Selz for generously hosting this event at their New York City office.

Please note that attendance is limited and registration will be handled on a first-come, first-registered basis.

We look forward to welcoming you.