Turning Standards Into Action: 2025 ICC Environmental Marketing Framework Release – Climate Week NYC
Frankfurt Kurnit Klein & Selz, 28 Liberty Street, 35th Floor, New York, NY 10005Turning Standards Into Action: 2025 ICC Environmental Marketing Framework Release – Climate Week NYC
Join us for the official release of the revamped 2025 edition of the ICC Framework for Responsible Environmental Marketing Communications - currently in its final stages of revision to align with the ICC Advertising and Marketing Communications Code (updated in September 2024).
As environmental claims in marketing grow more complex and scrutinized, the ICC Environmental Framework remains the global benchmark for ensuring such claims are accurate, substantiated, and not misleading. It offers practical guidance for navigating terms like “sustainable,” “recyclable,” “degradable,” and “free-of,” and includes a dedicated Environmental Claims Checklist to support day-to-day implementation.
In the spirit of this year’s Climate Week New York theme, “Power On”, the event will spotlight how companies can take meaningful action to curb greenwashing and build consumer trust. As environmental marketing becomes more central to brand strategy, we hope to see more organisations explore and embrace the ICC Framework as a tool to strengthen their internal policies and ensure environmental claims are accurate, substantiated, and not misleading.
Event Details
Date: Monday, 22 September 2025
Time: 9:00 AM – 11:00 AM (New York time)
Location: Frankfurt Kurnit Klein & Selz, 28 Liberty Street, 35th Floor, New York, NY 10005
We are pleased to confirm the following panelists:
- Sheila A. Millar, Partner at Keller and Heckman LLP, who led the revision of the ICC Environmental Framework
- Timothée Mace Dubois, Head of Sustainability Advocacy and Institutional Affairs, Schneider Electric
- Drew Mitchell, Senior Vice President, Brand Purpose, Edelman
- Panel moderator: Jeffrey A. Greenbaum, Partner at Frankfurt Kurnit Klein & Selz PC and Vice Chair of the ICC Global Marketing and Advertising Commission
Senior decision-makers shaping the future of marketing and sustainability are invited to join this invite-only session.
To be considered for participation, please submit your registration request via the link. The ICC Secretariat will confirm final attendance, as places are limited.
We are grateful to Frankfurt Kurnit Klein & Selz for generously hosting this event at their New York City office.
We look forward to welcoming you.
Event Details
Date: Monday, 22 September 2025
Time: 9:00 AM – 11:00 AM (New York time)
Location: Frankfurt Kurnit Klein & Selz, 28 Liberty Street, 35th Floor, New York, NY 10005
To be considered for participation, please submit your registration request via the link.
The ICC Secretariat will confirm final attendance, as places are limited.
08.30 – 09.00 Registration and welcome breakfast
09.00 – 09.10 Welcome & Opening Remarks
- Jeffrey A. Greenbaum, Partner at Frankfurt Kurnit Klein & Selz PC, Vice Chair, ICC Global Marketing and Advertising Commission
- Sophie Talarico, ICC Global Policy Manager Climate & UNFCCC Focal Point for Business and Industry
09.10 – 09.15 ICC COP30 Campaign Spotlight: “Opportunity of a Lifetime”
- Sabrina Klayman, ICC Global Corporate Affairs Manager, Permanent Observer Office to United Nations Headquarters
09.15 – 09.50 Presentation of the 2025 ICC Environmental Framework
- Sheila A. Millar, Partner at Keller and Heckman LLP and lead on the revision of the ICC Environmental Framework
09.50 – 10.00 Coffee break
10.00 – 10.45 Panel Discussion: Business Leadership in Environmental Marketing
- Sheila A. Millar, Partner at Keller and Heckman LLP
- Timothée Mace Dubois, Head of Sustainability Advocacy & Institutional Affairs, Schneider Electric
- Drew Mitchell, Senior Vice President, Brand Purpose, Edelman
- Moderator: Jeffrey A. Greenbaum, Partner at Frankfurt Kurnit Klein & Selz PC, Vice Chair, ICC Global Marketing and Advertising Commission
10.45 – 10.55 Audience Q&A
10.55 – 11.00 Closing Reflections & Next Steps
- Sheila A. Millar & Jeffrey A. Greenbaum
